Beverage brand Campa has appointed Nepali actress Aanchal Sharma as its brand ambassador in Nepal as the company seeks to expand its reach among young consumers.

The partnership is expected to strengthen Campa’s connection with consumers by leveraging Sharma’s popularity in the Nepali film and entertainment industry, as well as her presence on digital platforms.

The company believes Sharma’s public recognition and digital influence will help promote the brand and improve its engagement with younger audiences.

Sharma expressed her excitement about joining Campa, saying that she relates to the brand’s youthful, bold and energetic identity.

The collaboration reflects Campa’s efforts to strengthen its brand presence in Nepal through celebrity partnerships and connect with consumers through popular figures in the entertainment industry